SAMWELY, R. M. .; SWALLEHE, O. Effects of Promotion Mix Tools on Brand Equity of Small and Medium-Sized Enterprises in Ilala Municipality, Tanzania. The UONGOZI Journal of Management and Development Dynamics , [S. l.], v. 32, n. 2, p. 54–80, 2025. DOI: 10.69522/uongozi.v32i2.127. Disponível em: https://ujmdd.mzumbe.ac.tz/index.php/ujmdd/article/view/127. Acesso em: 11 may. 2025.